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A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.What conclusion can the marketer make about these A/B test results?
Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible forcloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?
Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)
An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.What is a best practice when creating a scoring model?
Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)
Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked histeam if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.Which field can Keeghan check to give him some indication of where the leads came from?
An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.What is one possible reason the email has not been launched?
A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".What best practice steps must be taken when embarking on developing such a process?
An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.In what two ways can Sally test the confirmation email? (Choose two.)
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