Salesforce Marketing-Cloud-Consultant Exam Questions Answers

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Page: 1 / 32
Total Questions: 156

Questions & Answers PDF

• Question 1

  

  Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.What could be the reason the customer received the email through MCC?

  • The previous send's user needed to have edit permissions in Salesforce,
  • Email Opt Out is only updated if the send originates in Salesforce.
  • The previous send used Email Address as a Subscriber Key.
  • The Email Opt Out field needs to be added to the Contact Page Layout.

  Reveal Answer Answer: C Next Question

• Question 2

  

  A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.What solution could be recommended?

  • Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
  • Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
  • Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
  • Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

  Reveal Answer Answer: B Next Question

• Question 3

  

  Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

  • Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
  • Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
  • Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
  • Replace the current data extension with a new data extension configured with a Retention Period.

  Reveal Answer Answer: B, D Next Question

• Question 4

  

  Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.Which two actions could they take to optimize Journey performance? (Choose 2 answers)

  • Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
  • Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
  • Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
  • Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

  Reveal Answer Answer: A, D Next Question

• Question 5

  

  Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.What option should speed up the delivery while meeting these criteria?

  • Journey that allows re-entry after exiting
  • Scheduled Automation utilizing Triggered Send Emails
  • Scheduled Automation using a Send Activity
  • Single Send Journey

  Reveal Answer Answer: C Next Question

• Question 6

  

  Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.What extension product should be used to accomplish this integration?

  • Datorama
  • Data Studio
  • MuleSoft Anypoint Platform
  • Data Connector

  Reveal Answer Answer: C Next Question

• Question 7

  

  Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.* A Customer Reference DE is updated daily and holds subscriber information.* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.* If the web analytics file is empty, NTO does not want the automation to finish running.Which order of activities should be used to fulfill this requirement?

  • Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
  • File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
  • File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
  • Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

  Reveal Answer Answer: B Next Question

• Question 8

  

  Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

  • Number of brands/geographies which NTO operates
  • Number of Sales Cloud sandboxes
  • If testing/development business unit($) is required
  • If data/content needs to be segregated between brands/geographies
  • Number of Marketing Cloud users.

  Reveal Answer Answer: A, D, E Next Question

• Question 9

  

  Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.What would be required to enable sending emails from their new domain without impacting deliverability?

  • An additional IP address
  • An additional Sender Authentication Package
  • An additional private domain
  • Register the new domain in Setup > From Address Management

  Reveal Answer Answer: B Next Question

• Question 10

  

  A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.Which order of Automation Studio activities should be recommended?

  • Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
  • SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
  • Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
  • Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

  Reveal Answer Answer: C Next Question

Page: 1 / 32
Total Questions: 156

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