Salesforce Marketing-Cloud-Account-Engagement-Consultant Free Sample Exam Questions 2026

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Page: 1 / 53
Total Questions: 264

Questions & Answers PDF

• Question 1

  

  LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.What approach should the Marketing team use to resolve this?

  • Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
  • Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
  • Set up scoring categories > create page actions associated with the scoring category > create a
  • dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
  • Set up scoring categories > create custom redirects associated with the scoring category > set
  • completion actions to tag prospect > create an automation rule with criteria "prospect has tag new- product" to send an autoresponder email

  Reveal Answer Answer: C Next Question

• Question 2

  

  There is Custom Field Type in Marketing Cloud Account Engagement called Phone

  • True
  • False

  Reveal Answer Answer: B Next Question

• Question 3

  

  A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.How should this workflow be automated?

  • Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
  • Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
  • Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
  • Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership

  Reveal Answer Answer: B Next Question

• Question 4

  

  What is true about custom redirects? [Choose two answers]

  • When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
  • Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
  • When a visitor converts to a prospect completion actions on a custom redirect will trigger
  • Custom redirects are great for linking to files or pages you do not host.

  Reveal Answer Answer: B, ,D Next Question

• Question 5

  

  Which are true about Engagement Program

  • If a prospect is removed from a list that a program uses, that prospect stops moving through the program
  • If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
  • If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
  • When no new prospects are added to or processed in a program for 30 days, it becomes inactive
  • When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
  • A single rule step can evaluate up to five conditions
  • When no new prospects are added to or processed in a program for 365 days, it becomes inactive

  Reveal Answer Answer: A, ,B, ,C, ,D, ,E Next Question

• Question 6

  

  LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

  • A Build a custom connector for the webinar platform and use a custom trigger in Engagement
  • Studio to listen for the webinar registration,
  • Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
  • Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
  • Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

  Reveal Answer Answer: A Next Question

• Question 7

  

  An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

  • Set the intern up in the Default 'Marketing' User Role
  • Set the intern up in the Default 'Marketing Intern' User Role
  • Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
  • Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

  Reveal Answer Answer: C Next Question

• Question 8

  

  LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.What should they do to provide these users access to Marketing Cloud Account Engagement?

  • Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
  • Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
  • Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
  • Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

  Reveal Answer Answer: C Next Question

• Question 9

  

  Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?Choose 2 answers

  • Assign prospects to an existing user
  • Create new custom fields and populate field values
  • Permanently delete prospects
  • Undelete matching prospects from the Recycle Bin

  Reveal Answer Answer: A, ,D Next Question

• Question 10

  

  "LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

  • Create an automation rule with rules to segment the prospects and actions send the emails
  • Create a list using a segmentation rule, then use completion actions on a form for the actions
  • Create a static list to segment the prospects, and then schedule email list sends with completion actions
  • Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

  Reveal Answer Answer: D Next Question

Page: 1 / 53
Total Questions: 264

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